“I contend that we (engineers) are undervalued because of our widespread
inability to explain what we do to the general public (and why it is so important).
It is one of the hardest goals to accomplish, to be able to boil down difficult
concepts into a short and easily understood presentation or elevator pitch.”
Marybeth Miceli, President, Miceli Infrastructure Consulting, USA (2011)
Interpretation of Quotation:
As engineers, it is vital to be able to explain your concepts and messages in a concise and accurate manner to the general public. It highlights the need for engineers to thoroughly understand their work, to be able to articulate their product when any questions arise, and assure the public that they have taken all measures to ensure safety and prevent any harm that may occur. This will ensure that the public will have faith in engineers, which will allow for a greater sense of co-operation on future projects.